The Junior League of Long Beach (JLLB) is committed to serving the needs of children in the greater Long Beach community and throughout the state of California through our advocacy efforts. Like many nonprofits, the JLLB conducts two primary types of advocacy: community and legislative. Community advocacy involves changing the ideas and attitudes of the public. This is typically accomplished through education programs that may include direct mail, publications, group presentations, and a website. Many nonprofits make effective use of the media to reach the public and promote an issue.

Nonprofits pursue legislative advocacy when the target for change is a federal, state or local law, school board policy, or budget allocation. Nonprofit advocacy to influence legislation may involve legislative monitoring, committee testifying, lobbying, writing position statements or papers, organizing networks and coalitions, and a variety of other activities. The Junior League of Long Beach is a proud sponsor of state legislation that creates opportunity and betters the lives of children. We conduct legislative advocacy through our State Public Affairs Committee as well as through our own sponsored and supported legislation. JLLB has a series of position statements in the areas of health, education, violence prevention and family support.